12.00 – 13.00 | INTRODUCTION & RECEPTION
Get together and meet the group of participants and the experts of the programme.
13.30 – 15.30 | MASTERCLASS INTRODUCTION DESIGN THINKING
In this Masterclass we provide you with the theory about service innovation and service design thinking.
16.00 – 18.00 | INTRODUCTION ACTION LEARNING PROJECT
During a tour through Maastricht we will explain the assignment you will be working on for the next two days. We will conclude the day with dinner.
09.30 – 17.30 | MAASTRICHT EXPERIENCE CASE
Today you will explore the city of Maastricht and meanwhile you will be working in a small group on the Maastricht Experience Case. The theory of service design thinking will now be translated into action and you will be challenged to use your creativity.
09.30 – 12.30 | FINETUNING THE PITCH
In the morning we will focus on the prototyping and implementation phase. You will finalise, fine-tune and validate the outcomes of your proposition.
13.30 – 16.30 | ACTION PROJECT FINALS & CELEBRATIONS
This afternoon you will pitch your value proposition to a jury. The programme concludes with revealing the best project. Afterwards, there is free time to celebrate and enjoy the typical burgundian lifestyle in Maastricht.
For more details on the programme, download our free factsheet.