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Employee engagement and retention: give your people a reason to stay

This article originally appeared in Ambition, AMBA’s thought leadership publication (in print and online), and has been republished on this website with the permission of AMBA.

Author: Kath Howard

Slow down your revolving door of talent by following five basic strategies that have organisational effectiveness as their ultimate aim, says Kath Howard

If I’m ever on trend in clothing terms, it’s a happy accident.  I do however seem to have been ahead of the trend when it comes to having a ‘portfolio career’. I have never felt the need to find a forever home of work. And I’m certainly not alone, with increasing numbers of UK employees moving workplace each three years.

The rise of the ‘portfolio career’

This career approach isn’t confined to millennials or those in their early career. And the barriers to finding something shiny and new are reducing. Online job boards available 24/7 when a bad day at work tips into ‘I need something new mode’ and instant online job applications removing the time burden of finding a new role. The impact on organisations can be a near never-ending revolving door of talent, and the time and financial cost of responding to this. It’s perfectly understandable for a leader to question why they should want to invest time, money and resource in developing and supporting this revolving door of employees. There is an uncredited meme that frequently does the rounds on LinkedIn, which provides a quick answer:

Leader 1: ‘What if we develop them, and they leave?’

Leader 2: ‘Ah, yes. But what if we don’t, and they stay?’

I would argue there is always a point to developing and supporting our people; it is how we ensure we bring greater humanity to the world of work. This blog post will explore how we can achieve this in a context where your employees aren’t looking for their forever home of work.

Meaningful employee ‘retention’

A quick note on the concept of ‘retention’. The definition of ‘retention’ is the ‘continued use, existence, or possession of something or someone.’ There is something incredibly transactional about this concept, and also in how organisations respond to it. I have always wanted people to stay in my teams because they are engaged and there is mutual benefit in the relationship. If I’m tying them in purely because they can’t get a part-time job elsewhere or because I’ve said they’re ‘tied in’ for a year after completing an expensive training programme, that doesn’t feel good to me. I want people to follow me, not to bear with me.  Meaningful retention interventions need to be tailored to the individual, respecting how different our needs and motivations will be and about ‘staying’ rather than being ‘retained’. I have written an entire book on the topic of people-centred HR strategies, People Not Paperclips: Putting the human back into Human Resources’, which was published in February 2020. A central theme of this book is on treating people like human-beings and not diluting the impact of people interventions through a false hope that one size can fit all.

The label ‘portfolio career’ gives the impression of a career that has been carefully curated. In reality, this is not the case, and therefore there is no formula to judge how long someone is going to stay in our organisation. If I were to find myself in the right role where I could apply my skills to make a difference to others and still grow and develop, I’d build myself a picket fence, throw up some wisteria and refuse to leave until I decide to retire. We should assume that people do want to move on regularly, or that we know what is important to each person based on very broad demographics e.g. all millennials want the same thing. What we do know with certainty is that this approach is now a common lifestyle choice and we need appropriate strategies to support our people to do their best work whilst they’re with us, and to attract them back when they’re ready.

Not all turnover is created equal. The goal is to for your best people to stick around, and for those people who aren’t contributing to leave the organisation. Obvious, but so often not the reality in organisations. I’m reminded of a great analogy shared by Bruce Webster, which he called the ‘Dead Sea Effect’. As we know, the Dead Sea lies between Israel and Jordan and is incredibly salty, due to the water being below sea level and leaving only through evaporation.  Webster argues that many organisations are like the Dead Sea.  New joiners flood in, as the water enters the Dead Sea from Jordan, but the more talented employees evaporate. The talented employees are less likely to tolerate toxic cultures or a poor cultural fit, and they’re more likely to have external opportunities to shift or evaporate toward.  The residue is often the less talented employees, some of whom will relentlessly share how disengaged they are but are unlikely to move on.  So, we need to keep people, but they need to be the right people. Cue a myriad of expensive talent development programmes? Not at all – know who you want to keep and talk to them about making that happen.

To build on this, start with the basics below and review how they land within your unique context.

Five basic strategies for slowing down that revolving door of talent

  1. Hire the right people with honesty and openness.

    Effective ‘stay strategies’, as I’m now going to call them, start with hiring the right person. One of the most common reasons people leave their jobs within the first twelve months is a poor fit, so don’t oversell the position to candidates and be honest about the culture and team environment they will find when they join.

  2. Help people to understand how they can achieve a portfolio career with you.

    Offering structured development is perhaps less important than offering clarity for potential career development options to your employees. Rather than enticing people to stay with structured development events, we should paint a picture of all the career opportunities available internally. The civil service has historically been strong at achieving just this. People often move into vastly different roles, with the common thread being the leadership skills they have developed and honed.

  3. Give your people reasons to stay every day.

    Don’t leave your ‘stay strategy’ discussions for twice-yearly performance reviews, or for when someone is sliding their resignation letter across the desk to you. When people have decided to leave, it’s incredibly hard to get them to stay. Our most talented people are often quite self-sufficient and it’s all too easy to take them for granted and to assume they know they are valued and appreciated. So, don’t ignore the resigned boredom of your people. Boredom grows roots. Help your people to find meaningful reasons to stay with you through continual discussion.

  4. Tailor your ‘stay strategy’ to the person.

    Certain things really matter to certain people. Aligning your ideas for how to develop and support your people should be aligned to their values. We talk so much about organisational values that we can sometimes forget that people have personal values too, and the key to keeping those so-called ‘job hoppers’ is to help these people to manifest their values in your workplace. Find out what matters to them and help them achieve those things.

  5. Your stay strategy should be based on relationships that transcend the employment contract.

    No matter how many ‘stay in touch’ messages are written in someone’s leaving card, this is unlikely to happen without concerted effort on both sides. A person’s resignation is not the end of their relationship with you, but rather marks a shift to be a continued supporter as alumni. During my couple of years with Save the Children, we always appreciated so greatly that people really would come back to support such a special and important cause. Employment isn’t just a contract, it’s a relationship built on mutual benefit.

There are of course many more approaches you could adopt to slow that revolving door of talent, and to work with, instead of against, the inevitability that your employees will leave. If this is the new normal, let’s embrace it, and draw all the opportunities for innovation, creativity and diversity of thought that an ever-changing employee profile offers. We should be seeking the ultimate aim of organisational effectiveness, achieved on the back of a workplace with inclusion and humanity at its heart. There is no reason that what a static workforce should or could achieve is any better than the vibrancy of one cobbled together with career portfolio’ists. (I made it up. Thank you). Let’s develop stay strategies that will inspire your people to stay.

Kath Howard is the Founder of the organisation development consultancy, HeartSparks. She has been an HR leader, Chartered Psychologist and consultant across a range of industries and organisations over more than 20 years. Her first book, People Not Paperclips (Practical Inspiration Publishing) was published in February 2020.

Welke competenties maken jou aantrekkelijk voor werkgevers?

Het werken aan je competenties vergroot je kansen en waarde op de arbeidsmarkt. Maar naar welke specifieke competenties gaat de voorkeur van werkgevers eigenlijk uit? Wat zoeken zij in sollicitanten?

Precies die vraag beantwoordden Bas Aarts en Annemarie Künn-Nelen van Maastricht University in hun onderzoek Employability; the employers’ perspective, waarin 1135 werkgevers uit verschillende sectoren werden ondervraagd. De resultaten daarvan kunnen ook jou helpen aantrekkelijk te worden of blijven voor je nieuwe of huidige werkgever.

Competentiegebieden

De onderzoekers maken onderscheid tussen vijf competentiegebieden:

  1. Beroepsspecifieke kennis
  2. Analytische vaardigheden
  3. Sociale vaardigheden
  4. Attitudes en innovatief vermogen
  5. Competenties voor een leven lang leren

Je baankansen worden voor een groot deel bepaald door je beroepsspecifieke kennis. Deze competentie is dus belangrijk, maar zeker niet meer toereikend. De competentiegebieden 2 tot en met 5 blijken ook erg belangrijk.

Belangrijkste specifieke competenties

Elk competentiegebied bestaat uit een aantal specifieke competenties, waarvan we omwille van de bondigheid van dit artikel alleen de belangrijkste noemen. 56% van de werkgevers vindt het probleemoplossend vermogen de belangrijkste analytische vaardigheid. Van de sociale vaardigheden zijn samenwerking en communicatieve vaardigheden de belangrijkste. Met 41% is flexibiliteit de belangrijkste vaardigheid binnen competentiegebied 4, gevolgd door aanpassingsvermogen. Een op de drie werkgevers vindt eigen initiatief de belangrijkste competentie van alle vaardigheden die nodig zijn in het kader van een leven lang leren, gevolgd door zelfreflectie.

Samenhang competenties

Er is een interessante interactie gaande tussen de verschillende competentiegebieden. De belangrijkste conclusie is dat je kansen om te worden aangenomen stijgen als je je competenties verder ontwikkelt. Beschik je over gevorderde beroepsspecifieke kennis? Dan stijgen je baankansen met 12,2% als je je analytische vaardigheden (competentiegebied 2) opkrikt van beperkt naar gemiddeld en zelfs met 18,2% als je ze weet op te vijzelen naar een gevorderd niveau.

Een andere conclusie die kan worden getrokken, is dat iemand met gevorderde beroepsspecifieke kennis en beperkte analytische vaardigheden 5% minder kans op een baan heeft dan iemand met gemiddelde beroepsspecifieke kennis en gevorderde analytische vaardigheden. Werkgevers hechten dus meer waarde aan de combinatie van beroepsspecifieke kennis met analytische vaardigheden dan aan beroepsspecifieke kennis alléén. Diezelfde wisselwerking geldt ook voor sociale vaardigheden (competentiegebied 3). Analytische en sociale vaardigheden hebben dus een compenserend effect op een ‘gebrek’ aan beroepsspecifieke kennis en vaardigheden.

Tot slot

Hoe vertalen we de resultaten van het onderzoek nu naar een ontwikkeladvies? Hoewel beroepsspecifieke kennis en vaardigheden het hoogst worden aangeslagen door werkgevers, zoeken ze vooral naar een combinatie hiervan met andere competentiegebieden. Werken aan je competenties vergroot dus altijd je inzetbaarheid.

In dit licht van de onderzoeksresultaten is het goed om te weten dat de genoemde competentiegebieden stuk voor stuk geïntegreerd zijn in de managementcursussen van UMIO. Met élke cursus werk je aan je competenties en vergroot je je waarde op de arbeidsmarkt.

Wil je weten welke cursus het beste aansluit bij jouw individuele ontwikkelbehoefte? Neem dan contact op met programmacoördinator Marion Hameleers via 043-38 84 621 of m.hameleers@maastrichtuniversity.nl.

How to prepare for changes that are yet to come

Society is changing at an ever-increasing pace. Globalisation, technological developments and an ageing population mean that different skills are needed in both our professional and personal lives. Employment growth areas increasingly show that leadership, teamwork and problem-solving skills are more in demand now than ever in the face of an automative and digital society. So, what does this mean for us in our day-to-day lives, and how can we best prepare ourselves for changes we don’t even know about yet?

These questions and themes were discussed at the UMIO Insights event on Tuesday 2 July, where more than 60 business professionals, entrepreneurs, academics and researchers came together to engage in these conversations and participate in a shared pursuit for knowledge and learning.

It is the second edition of this successful annual UMIO Insights event. As refreshments were served, participants had the opportunity to meet and catch up with old and new colleagues, who between them represented a broad reach of organisations from the corporate to government sectors, SME’s to non-profit and education sectors. The introduction from Marielle Heijltjes, UMIO’s Executive Director and Trudie Schils’ plenary session, set the tone for the breakout workshops which followed. Participants could choose from one of three engaging and interactive teaser sessions including; Coaching Leadership, Sustainable Employability and Digitalisation. Academic research underpinned each one led by, Lukas Figge, Martin Lammers, Gordon Miesen, Damien Nunes and Dominik Mahr.

Unlocking potential

For any company that wants to develop a sustainable competitive advantage, unlocking the full creative and human potential of its employees is key. To achieve this, it is important that people feel connected, competent and autonomous in their job and in their relations at work. Research has shown that managers and leaders play a crucial role in providing the right conditions to exhibit leadership behaviour, such as support, mentoring and coaching to promote growth and development of the people in the organisation.

Coaching Leadership is a particular leadership style that contains a specific and learnable set of competences, including establishing trust & intimacy, coaching presence, active listening and asking powerful questions. Learning these skills enhances the learning ability and flexibility of the team and organisation. By supporting colleagues to find their own solutions, this reduces the dependence of others and by spending less time solving other people’s problems, more time is available for impactful and engaging work.

Changing the perception

The concept of Sustainable Employability is a complex one. People are getting older and have to work longer. Retirement age is rising.  We are also living in a shrinking labour market. Navigating these challenges successfully requires a certain approach and mind-set. Self-development, being agile and looking at the building blocks required to influence the situation can help to create a positive and sustainable outcome. After all, what we all want out of our working lives is to be happy, motivated and inspired now and in the future.

Digitalisation and technological developments are society’s ever-increasing pacemakers. For business, it is important to keep a distinctive competitive position. Reflecting on how we might improve our productivity by applying digital technologies can help us create our own future realities. Understanding how these technologies impact us and how we can, in turn, harness this power, is an important part of the journey towards equipping ourselves with the right skills needed for the future.

Striving for continuous self-development and learning was a shared feeling amongst the participants of the UMIO Insights event. Betty Adjadi, a Researcher at Data Human Interaction Lab, was encouraged to hear how the University was involved in researching this area and asserted that taking part in this UMIO Insights event was definitely helpful for her work.

“I am very interested in education and learning. Based on my own experience, lifelong learning is always my passion and I think it’s true of everyone here. I realise that when I have the right balance, I am happier and more creative.”

Lifelong learning has always had its place in forward-thinking organisations, and investing in learning and development is shown to pay off. The Research Centre for Education and Labour Market (ROA) at Maastricht University affirms that a well-trained workforce is related to good business outcomes. Employers can better profile themselves with a positive learning culture. So, the pursuit of knowledge, constructing our own future realities, engaging in active and ongoing learning, both formally and informally, are bold and empowering objectives of the globalised society we inhabit in the 21st century. If you want to change your way of thinking, change the way you see.

So what’s next?

If you would like to find out more about how you can better equip yourself or your organisation for a successful future incorporating any of these themes; Coaching Leadership, Sustainable Employability or Digitalisation, then please take a look at these opportunities.

Coaching Leadership

Coaching Leadership management course

Digitalisation:

Sustainable Employability:
• UMIO is co-creating a unique learning journey around the topic of ‘Sustainable Employability’ together with a consortium of industry leaders. If your organisation is interested in joining our consortium, please contact Gordon Miesen at g.miesen@maastrichtuniversity.nl.