UMIO Lecturers and Experts


Dominik Mahr

Professor in Digital Innovation and Marketing

Prof. Dr. Dominik Mahr combines state-of-the-art research with practical experience. He is currently Professor in Digital Innovation and Marketing at Maastricht University, Department Chair of Marketing & Supply Chain Management at Maastricht University School of Business and Economics, and Scientific Director of UMIO’s Service Science Factory. His work integrates research, education and business practice of marketing, innovation, digitisation, strategy, services and design thinking.

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