UMIO Lecturers and Experts
Gaby Odekerken-Schröder


Gaby Odekerken-Schröder

Professor of Customer-Centric Service Science

Gaby Odekerken’s professional interest and expertise is heavily inspired by the current service economy. Fascinated by managerial questions of how to create a unique customer experience, in a complex value network or how to infuse new technology in retail or healthcare settings or how to move manufacturing firms towards services, she enjoys developing new courses or embarks on innovative research projects with PhD candidates, co-authors and industry stakeholders.

Her research has been published in leading international journals such as Journal of Marketing, Journal of Service Research, Journal of Service Management, Journal of Retailing, Journal of Business Research, MISQ, European Journal of Marketing, Journal of Relationship Marketing, Journal of Consumer Marketing etc., currently (Nov 2017) resulting in 7,500 citations and an H-index of 24.

Gaby Odekerken is passionate about triple helix cooperations, involving government, industry and university. Her participation as a researcher and partner in large EU consortia as well as in regional subsidy initiatives, enable her to transfer and validate her scientific knowledge.

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