UMIO Lecturers and Experts


Edward Huizenga

Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University

Edward is Endowed Professor at UMIO | School of Business & Economics | Maastricht University. His key expertise and research entail strategy, innovation and behaviour change. Edward is also partner at Benthurst & Co, a strategy & innovation consulting firm in Amsterdam, Brussel and Zurich. He teaches in the executive MBA programmes at UMIO, TIAS, INSEAD, University of Amsterdam and NTU Singapore Nanyang Technology University.

Edward holds an MSc degree in Economics and PhD degree in Innovation Management from Maastricht University. Edward Huizenga is the author of 7 management books including the recent book Strategy Meets Behaviour on applying behaviour design principles.

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