NEW DESIGN PRINCIPLES TO INNOVATE
STRATEGY MEETS BEHAVIOUR
Edward Huizenga’s 2020 publication features a practical framework that enables organisations to build a sustainable strategy for innovation.
ABOUT THE FRAMEWORK
ABOUT THE FRAMEWORK
01. ASPIRATION
Aspiration illustrates how to define a winning challenge in order to realise something bigger.
02. DISCIPLINE
The strategic discipline principle deals with the balance act between playing and winning.
03. MOVEMENT
The motivation of people and teams and their drivers to adjust and accept chance of failure.
04. BEHAVIOUR
This is all about (re)shaping the behaviour of customers, leaders and employees.
05. INNOVATION
Innovation is an investment design rule; a balancing act of exploration over exploitation.
06. IMPACT
This refers to taking responsibility by providing life changing values or social impact.
STRATEGY MEETS BEHAVIOUR: NEW DESIGN PRINCIPLES TO INNOVATE
STRATEGY MEETS BEHAVIOUR: NEW DESIGN PRINCIPLES TO INNOVATE