UMIO Lecturers and Experts
Jonas Heller


Jonas Heller

Postdoctoral Researcher at Brightlands Institute for Smart Society (BISS)

Jonas Heller is a postdoctoral researcher at BISS Institute. Jonas has a mission in his research: he wishes to generate rigorous evidence-based insights about the impact of emerging technologies in consumers and societies. He is especially interested in the role of digital technologies, sensory marketing and consumer decision-making.

Some of the research questions Jonas addresses are ‘How do emerging technologies influence customer experiences, decision-making, and choice?’ and ‘Can digital technologies such as augmented and virtual reality help consumers in making better decisions?’.

Download our programme overview

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.