UMIO Lecturers and Experts
Pieter Verhallen


Pieter Verhallen

Researcher Consumer Behaviour

Pieter is a doctoral candidate in Marketing at Maastricht University’s Graduate School of Business & Economics. He holds a Master of Science degree in International Business: Entrepreneurship and SME Management from the same university, and an interdisciplinary Bachelor of Science degree in Psychology and Life Sciences from the liberal arts University College Maastricht. In his research on behavioural theories, Pieter investigates how individuals can be nudged to improve financial decision making.

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