Service Design Thinking

Service Design Thinking

Quick facts

Language: English, Dutch
Duration: 3 days
Available In-Company

Contact

Service Design Thinking  Programme Coordinator
Sabine Janssen
Director and Innovation Lead
+31 6 28 29 02 74

Service Design Thinking is a powerful mindset, and offers you a process and a toolkit to innovate and grow your business. UMIO can help you grow your organisation’s innovation capacity by introducing you to Service Design Thinking.

Service Design Thinking is an approach used to design new propositions, products or new services by “looking through the eyes of end-users”. Creating a profound impact by designing human-centered innovative solutions, is at the core of Service Design Thinking. Industry leaders such as Apple, McKinsey, and Mayo Clinic, place this approach at the center of their business activities and set themselves apart from competition. Service Design Thinking offers a multitude of tools to look through the eyes of the end-user and helps you to design new user-centric services catered to each customer’s need.

During the training you will, together with your colleagues, work on your own business challenge, apply the learnings and create immediate impact with the new solutions you designed to futurize your business.

Financial times

UMIO’s Executive Education is globally recognized by Financial Times. Read more.

Service Design Thinking Picture 1
Service Design Thinking Picture 2

Engage in a joint learning and development trajectory with UMIO that enables you to reach the goals of your organisation. Every organisation is unique, therefore our in-company trainings are customised for ever organisation. Typically, this training would span three days within a month. The training can be held in both English or Dutch.

Day 1:

  • Innovation self-scan: Insights into the innovative capacity of your organisation and prioritising areas to improve.
  • Hands-on, interactive introduction in Design Thinking, the methodoly, the mindset, and the tools.
  • Capturing customer insights in a Customer Journey.

 

Day 2:

  • Introduction to techniques and approaches to stimulate Creative Thinking.
  • Ideating concepts based on your customer insights.
  • Fast prototyping of your concepts.

 

Day 3:

  • Validating your innovation.
  • Engaging others: Storytelling. Key to implementation is to create engagement of relevant stakeholders.
  • Implementation: Developing a concrete roadmap to successfully implement your innovation, using the lean start-up methodology

This training is intended for individuals and organisations who feel the urgency to innovate but are stuck in their day-to-day work, and organisations seeking to grow their innovation capacity.

After this training you will be able to:

  • Better understand your customers
  • Stimulate creative thinking within yourself and your organisation
  • Innovate based on the right customer insights (usercentric innovations)
  • Rapidly test and validate new ideas
  • Implement new ideas in a lean fashion

Contact

Service Design Thinking Programme Coordinator
Sabine Janssen
Director and Innovation Lead
+31 6 28 29 02 74

Want to know more?

Would you like more information about this programme? Contact us!

Meet our team

Upcoming Events

News & Insights

Other programmes

About UMIO

UMIO is the executive education branch of the Maastricht University School of Business and Economics. UMIO offers various programmes designed to help you advance in your career. Our programmes are also available in-company and can be tailored to the needs of your organisation.

UMIO has a social purpose and therefore no profit motive. The strategy is to unlock the knowledge and expertise of the university for individuals, companies and organisations.

About Maastricht University

Located in the heart of Europe, Maastricht University is the most international university in the Netherlands. Maastricht University is known for its Problem-Based Learning and international orientation. Students work together in small groups to solve real-world problems.

The Maastricht University School of Business and Economics is accredited by AACSB, AMBA and EQUIS, giving it Triple Crown Accreditation.  Only 1% of Business Schools in the world have these three accreditations.

Schedule a study consultation

Not sure if a study programme is right for you? Request a free, no-obligation consultation. In thirty minutes, we will look at your educational needs.

Download your brochure for the Service Design Thinking

Required fields are highlighted. Please complete these fields before pressing “Submit.

Privacy Policy and Terms of Service apply.

Download our programme overview

Required fields are highlighted. Please complete these fields before pressing “Submit.

Privacy Policy and Terms of Service apply.